Business
Chris Dickey, Founder & CEO of Visably, built his SaaS business after pivoting the PR agency he founded, Purple Orange Brand Communications, to target search results to win brand placement in high-value Search Engine Results Pages (SERPs). Chris uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search. His value prop? Understanding the ins and outs of PR and marketing, and how the capabilities Visably offers can be used to generate a greater ROI. And let’s be honest, these days traditional PR can use all the help it can get in generating awareness and results for brands.