EP06 Make Your Marketing So Good, The Economy Doesn't Matter


Listens: 2

XYZ Approach


The episode features a conversation between Jonathan and Adam, two knowledgeable marketers with a passion for sales funnels. While specific biographical details are not provided in the transcript, both guests demonstrate a depth of experience with marketing strategies and the power of sales funnels. Their discussion reflects a thorough understanding of the psychological principles behind consumer behavior and the historical evolution of advertising techniques.

Episode Summary:

In this enlightening episode of XYZ approach, Jonathan and Adam delve deep into the magical world of sales funnels and their enduring efficacy regardless of economic conditions. Their conversation not only sheds light on the history and development of sales funnels but also underscores their psychological potency in guiding customer purchasing decisions—making it a must-listen for entrepreneurs, marketing enthusiasts, and business strategists alike.

Sales funnels have been a cornerstone of marketing long before the digital era, serving as a roadmap to lead consumers from mere awareness to the final act of purchase. In two segments filled with insightful dialogue, Jonathan and Adam explore how these strategic frameworks tap into human desires and needs, nudging potential customers ever closer to making a purchase. They discuss various tactics for each stage of a funnel, emphasizing the importance of smooth transitions and the role of emotion in driving sales.

Key Takeaways:

  • Sales funnels have a rich history that predates the internet, with roots in traditional direct mail and advertising, and remain effective during economic fluctuations.
  • Effective sales funnels are not manipulative tricks but ethical guides that match consumer wants with practical solutions, leading to informed and content purchases.
  • The structure of sales funnels is crucial; they must move prospects through stages of awareness, interest, consideration, desire, and finally, to action without skipping steps.
  • Digital and physical marketing tactics both contribute to building a comprehensive sales funnel, from social media engagement to direct mail and event sponsorship.
  • Measuring tools such as click-through rates, time spent on pages, video engagement, form submissions, and cart additions can gauge customer interest and movement through the funnel stages.

Notable Quotes:

  • "It's a tool that helps you map out the customer journey from initial awareness of the first time knowing about your company all the way to a purchase." – Jonathan
  • "People still want a steak; people still want to grill, right. We just need to help them understand why our grill would be the best grill." – Jonathan
  • "A sales funnel isn't...a psychological trick. You should be addressing people's actual concerns...a funnel done properly should make somebody very happy and excited." – Adam
  • "The magic of a sales funnel is really in the connections in how do we take someone from being aware to being interested." – Jonathan
  • "The more susceptible you become to them, because the better you understand it, the stronger your marketing becomes." – Adam


  • Russell Brunson and ClickFunnels are mentioned as key contributors to popularizing online sales funnels.
  • Jonathan directs the audience to visit learn xyzmktg.com for additional marketing insights and resources.

Engage with the full episode to absorb all the marketing wisdom Jonathan and Adam have to offer. Learn how to craft irresistibly smooth sales journeys that can withstand economic swings. Stay tuned to XYZ approach for more insights that could revolutionize your approach to marketing.