Business
In episode twelve its all about sales, marketing, POS and why CBD education still really matters! Full episode show notes are here - https://cannamachine.co.uk/ep012-vitality-cbd-erth-hemp 1. Ella Gligor - Vitality CBD First up, Gary meets Ella Gligor from Vitality CBD at the Vaper UK Expo held at the Birmingham NEC. Ella talks about the company's roots in the vape industry and pharma, and how Vitality CBD have managed to achieve UK wide product distribution for their products in many major shopping chains in a short space of time. Ella also shares why Vitality focus on education, and explains all about their new, state of the art CBD sampling station - which is being rolled out in pharmacies. More info on Vitality CBD - https://vitalitycbd.co.uk/ 2. Danny Methew - ERTH Hemp In part two meet Danny Methew at the Hemp and CBD expo. Danny is founder of ERTH Hemp a Californian CBD company that launched in 2018. Danny talks about ERTH Hemp's target customer, the design of the packaging and their POS. He also covers the importance of education, the success of their 'try before you buy' program and their new distribution deal in the UK with Flawless. More info on ERTH Hemp - https://erthhemp.com/ Canna Machine Website - https://cannamachine.co.uk Twitter: @cannamachine