Business
What you will learn in this episodeHow to build your product around customersMarketing to your customer's pain pointsTaking on customer feedback and integrating it into future versions of your productWord of mouth marketingHow Oscar got 67 referrals from 1 customer!After getting traction in one city, how to expand your marketing activity to the rest of the countryUsing different marketing tactics for a double-sided marketplace businessHow to get started when you know nothing about marketing (spoiler alert: flyers)Why offline marketing still worksHow offline marketing can be a good excuse to talk to customers and get valuable feedbackHow to scale your business with limited resourcesHow can small businesses utilise the sharing economyWhy it’s important to have business mentors to take your business to the next levelWhy supervillains are good at loyalty marketing ('Darth Vader is crushing it')Why learning on the job can be the best way to learn marketingWhy failure is a good thing (sometimes)Don’t build any new features without talking to customers first Resources mentionedCOVID-19 healthcare worker campaign to share free parking spaces around hospitals for healthcare workersShare with OscarInstabugStartCon AwardsUNSW 10x AcceleratorNeil Patel Marketing BlogIntercomHeap AnalyticsUNSW 10x Accelerator Book RecommendationLean In by Sheryl Sandberg What business would you build on Mars?This might sound like a bit of a cop-out but it would have to be like a Google Translate for like Martian communication, to communicate between the inhabitants of Mars and us new inhabitants.Brendan: You guys are very good building apps as well.Lisa: Yeah, exactly. We'll build that. Get in touch with Lisa and LouiseLouise Chen on LinkedInLisa Qi on LinkedInShare with Oscar Website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast