Ep20: PR Masterclass with Liz Mckenzie from Canva

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Forward Thinking - A Marketing Podcast by Metigy

Business


What you will learn in this episodeHow to know when your business needs PRHow to create your brand’s storyLessons from working with Melanie PerkinsHow mentors can help your businessThe Art of Receiving Negative Feedback (without feeling dead inside)How to influence your customers to take actionWord of mouth marketingThe 2 things that every PR campaign should haveHow to connect with journalistsHow to create your 3 key messages for your business Resources mentioned in this episodeHow I Built this podcast episode with Melanie Perkins [must listen]Source BottleHelp a Reporter OutFind relevant reporters on TwitterFree version of CanvaCanva ProTimechi Book RecommendationThe Subtle Art of Not Giving a F*ck by Mark Manson What business would you build on Mars?Reverse Tourism. Get the Martians to go and visit earth! Get in touch with LizLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast