Business
What you will learn in this episodeWhy you need to keep the customer at the heart of everything you doWhy you don’t need big budgets to run a successful marketing campaignWhy it’s important to engage with your audience in a way that is natural and nativeHow to transition from offline to online marketingHow to build a communityHow to get started creating a content hub for your businessWhat it’s like working in a business with your wife or husbandNassie’s time management tips when working on multiple projectsHow Nassie optimized the Optus SMB marketing funnel to increase the number of conversionsWhy you need to know what success looks likeWhy you shouldn’t test for the sake of testingWhy you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customersTools that will help you automate your marketingWhy content marketing is like compound interest Resources mentioned in this episodeYes Business Content Community - OptusFern LawyersMetigyZoomOptus Loop LiveOptimizelyGoogle OptimizeTealeafSydney Startup HubPardot | Powerful B2B Marketing Automation by SalesforceInfusionsoft by KeapADMA: Association for Data-driven Marketing and AdvertisingBrené Brown: The power of vulnerability | TED Talk Book RecommendationUnwritten: Reinvent Tomorrow: Jack Delosa What business would you build on Mars?Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool. Get in touch with NassieLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast