Business
EP21 What is a Social Entrepreneur (And Why It Matters) with TR Garland What is social entrepreneurship? Why does it matter in today’s age? Let’s understand this concept further and see how we can leverage it to enjoy a sustainable life with purpose. In this episode, we invited T.R. Garland, a speaker, author, coach, and a leading authority in helping purpose-driven professionals turn their mission into movements. Part One of ‘What is a Social Entrepreneur (And Why It Matters)’ Social entrepreneurship is about serving the community's needs over profit while also not ignoring funding or profits. Now, marketing plays a significant role in socially conscious entrepreneurs or organizations because the more you share with the community what you stand for, the more they are going to resonate with your message. Your mission is your core connection. And so your mission develops into your messaging, and then your message is applied to certain marketing methods. What we have to do as leaders in the socially responsible entrepreneurship arena is to empower others. Don't try to keep your opinion on the inside. But you must also remember, all purpose-driven professionals need to take a deep breath and realize that they must profit to fulfill their purpose. “We're done with old ways of settling” - Rae Irelan While most people would like to help the world, some of us are quite hesitant to start as it takes a lot of money, time, and effort. And naturally, we want to take care of ourselves first so that we can take care of others too, right? What type of mindset do you think we should have to overcome this? It's time to have a new definition of ROI. Instead of calling it 'Return of Investment,' change it to 'Ripple of Impact.' You lead first with a focused strategic contribution, and the law of reciprocity will work in your favor. Eventually, you will begin to amass an army of advocates. These advocates will magnify and multiply your message for you. And this, in turn, will earn a fair exchange and value for your products and services so that you can take care of yourself and your loved ones. Part Two of ‘What is a Social Entrepreneur (And Why It Matters)’ Your mission can turn into a movement. But how are you going to do this? T.R. has developed a seven-step sequence for turning your mission into a movement. You can find these steps below. Mission - Message - Marketing - Media - Motivation - Magnify - Movement “You've got to get crystal clear on your mission." - T.R. Garland And lastly, have you ever heard of the 3Ms of Marketing? It talks about the sequence of understanding the market, creating the message, and using the right media. That's the old version, and we were taught to understand the market first so we can create a message for them. The new way of doing it in social entrepreneurship is that we put the message (mission) first before the market. Your messaging will then filter out your clients. In summary, focus on your mission and develop your messaging from there. Your message is designed to pre-qualify and disqualify the market. And don't forget, let authenticity and truth come in. Next Steps - Are you ready to channel your inner goddess and receive abundance from being uniquely YOU? The world is prepared for you and your work, are YOU? If you are serious about taking charge of your life and business, then go here: https://www.thegoddessfest.com/creative-vessel