Business
Innovation Process Facilitator, Dina Pancoast, joins Adam Hansen on the Outsmart Your Instincts Podcast as they discuss Confabulation. Confabulation impedes on innovation in many ways, as it is the mind’s way of filling in our blind spots. In other words, we create reasoning where there otherwise might not be, but that is detrimental in market research. Tune in to hear how to best overcome Confabulation and generate better ideas with the Behavioral Innovation™ approach. Confabulation definition: Confabulation is when we make decisions intuitively and nonconsciously, and rationalize the decisions after the fact. Jimmy Kimmel’s Lie Witness News is a great example of Confabulation—people go along with scenarios that aren’t true and rationalize statements to back their opinions and “knowledge” of the matter. It might be an extreme case of Confabulation, but we all have it. Be sure to subscribe to stay up to date on everything Cognitive Biases and innovation!