Business
What you will learn in this episode The best ways your business can leverage drone technology for your marketing How BIRDI built their most successful user activation campaignHow to run a successful marketing competition How to build and engage a community Drone breakfasts! How to create successful events for your business to engage current and potential customers How to get started using drones in your marketing activity How to understand your customers and know what they really want How BIRDI uses Metigy to make the most effective choices with their marketing strategy Resources mentionedBIRDI Forward Thinking Marketer Award campaign BIRDI photo marketing competition [check out the amazing images]BIRDI and Pexels Drone Video Contest sponsored by CanvaUber Elevate - Aerial Ridesharing at ScaleAmazon Prime Air Drone DeliveryFederation of International TouchMetigyMetigy LearningCanvaMailchimp What business you would build on Mars?That's a good question. It's very difficult to come up with the solution if you don't understand what problem the customer's going to look at. So you'd really want to make sure you understand once you landed there, who were the customers that you're trying to serve and what was their purpose. Now if I take that, if I put my entrepreneur and fast moving hat on, I think from a quick response I'd be like, "One you'd have to be looking at, hey, strategically partner with SpaceX themselves because that offers, you get quite strong distribution, right?" And so whether that was selling tickets back to come to Earth, the return trip, you never know what environment they're in. They might be looking to get away just as much as we are looking to get away. It can be good exchange exchange, opportunity. Obviously there's an element of natural vital resources. So you'd be looking at, you know, who's supplying oxygen, water, food on-site, but then I don't know what this, I guess these Martians are pretty self-sustaining in some way on their own merit. So I think I'd be, personally, I'd be looking at that partnership opportunity with Space X in some way, shape or form that I was addressing one of their problems primarily because I'm more likely to understand their model. I think it would take me a bit longer to recognize what a martian might need.And then in terms of promoting it, you always give away freebies. So we just make sure to load up on like some earth rocks or something and pass them out because then they're looking at them, they remember us and we gave them something. So it's like a good feeling as a potential customer.Reach Seb and Kirra hereSebastian Robertson on LinkedInSebastian Robertson on TwitterKirra Stutchbury on LinkedInBIRDI To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast