Episode 10: How to tell powerful and purposeful stories with data. With Sam Knowles, Author of Narrative by Numbers

Episode 10: How to tell powerful and purposeful stories with...

The Future of Public Relations

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As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based...
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As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based...
Read More