Today’s guest is Dr. Tiffany Eurich, a PR expert who gives us an absolute master class on PR and how it has the potential to get $1,000,000 exposure for businesses of any size regardless of budget. I think PR is one of those areas that's worth exploring and investing in, because in addition to getting more exposure for your business, it has so many secondary benefits. If you ever felt that PR was only for “big businesses” or don't even know where to start when it comes to crafting a PR strategy for your business, you're in luck because we chat about all that and more in this episode. Be sure to check out the show notes at daveyandkrista.com for the resources we mentioned during the episode, including access to a “Press Kit in a Day” download from Dr. Tiffany. For the show notes, go to https://daveyandkrista.com/btb-tiffany-eurich-episode-103/

Brands that Book with Davey Jones

Episode 103: Crafting a PR Strategy

Vanessa Kynes is my guest on the podcast today and she is helping us get ready for the new year by sharing what we can do to be successful on Pinterest in 2021. We recap some of the biggest updates of Pinterest in 2020 and chat what users can expect in 2021. This builds on the last two episodes that Vanessa has done on the Brands that Book podcast about Pinterest, so if you're interested in learning more about Pinterest, especially if it's new to you, be sure to check out her first 2 episodes about Pinterest on the podcast. This episode was recorded live on the Davey and Krista Facebook Page. We're going to start recording all of our episodes live to give our listeners a chance to ask questions of guests in real time. I'll do my best to release the schedule ahead of time, but sometimes that's just not possible. The easiest way to catch a live episode is to be following the Davey and Krista Facebook Page. For the show notes, visit https://daveyandkrista.com/btb-vanessa-kynes-episode-116/

Episode 116: Pinterest Trends for 2021

Krista is back on the podcast and we're talking about one of the biggest obstacles people face as they build their websites: the about page. For the show notes, visit https://daveyandkrista.com/btb-episode-115/

Episode 115: About Page Dos and Don'ts

Shay Cochrane, the founder and CEO of Social Squares, joins me on the podcast for a timely discussion about planning an end of year retreat to reflect on the previous year and plan for the upcoming year. Shay always brings a lot of practical advice and insight to the podcast and this episode was no different. If you want to learn a little bit more about Shay, the origins of Social Squares, and productizing a service, I encourage you to check out episode 41. Today we discuss how she organizes her end of year retreat where she goes away for a weekend to reflect on the previous year, evaluate how things have gone, and put together a plan for the upcoming year. For the show notes, visit https://daveyandkrista.com/btb-shay-cochrane-episode-114/

Episode 114: Business Planning for the New Year

Krista joins me on the podcast to continue our discussion of different website tools. Today we discuss the options for email marketing, including one of our favorite tools for building an email list, different e-commerce and cart platforms, and tools for designing lead magnets. We also chat about how to embed Instagram feeds on your website and actually what we recommend doing instead, even though I think we covered that on our last episode together. For the show notes, visit https://daveyandkrista.com/btb-episode-113/

Episode 113: Website Tools: Part 2

Today's guest is one of our favorite photographers, Renee Dickerson of Renee Hollingshead Photography. Renee travels the world shooting weddings and engagements. And today, we're chatting about just that: how she started booking destination work, tips for traveling and booking travel, and how she approaches pricing for her destination work. We've known Renee for quite some time now and she actually shot a lot of the brand images that you see on our website over at daveyandkrista.com. Those are some of my favorite images just in general of me, Krista, and the family. If Renee is ever traveling to your area, we highly recommend booking her. She'll frequently post her travel dates on her Instagram account so be sure to check that out. For the show notes, visit https://daveyandkrista.com/btb-renee-hollingshead-episode-112/

Episode 112: How to Book and Price Destination Photoshoots

Welcome to a special crossover episode of the Brands that Book podcast and a new Till Agency podcast, Stuff Marketers Say. We just launched that podcast through the Till Agency and you should be able to find it on iTunes. This is a bonus episode covering Black Friday. A few weeks ago we sourced questions about running Black Friday promotions and then we answered those questions Q&A style on the Stuff Marketers Say podcast. So what you're hearing in this episode is a conversation between Vanessa Kynes and I chatting a little bit about Black Friday and the Stuff Marketers Say episode, and just the new podcast in general. And then, the full Stuff Marketers Say episode will follow. But like I said, you can also find the Stuff Marketers Say podcast on iTunes and other podcast players by searching Stuff Marketers Say. It's a little longer than I wanted it to be and we're releasing it quite a bit later than I hoped, but I figure done is better than perfect. And even if this episode doesn't help you this year, hopefully it will help you think through next year's Black Friday. As I mentioned in the episode, it's never too early to be thinking about Black Friday. For the show notes, visit https://daveyandkrista.com/btb-episode-111/

Episode 111: How to Run Black Friday Promotions

LaShonda Brown is the latest guest on the Brands that Book podcast and we're chatting all about how she uses MemberSpace and Flodesk to grow her email list and generate passive income. LaShonda is an award-winning corporate film producer and Squarespace expert based in Virginia. What I appreciate about LaShonda is how practical her advice is and how she shares exactly how she does things. If you visit her YouTube channel, you'll notice right away that she dives straight into the content. And if you're starting a business, or have a business, consider checking out LaShonda’s The Bootstrap Club, which you can find more details about in the show notes. For the show notes, visit https://daveyandkrista.com/btb-lashonda-brown-episode-110/

Episode 110: Utilizing Free Content to Grow Your Email List

Megan Kuethen, also known as the Queen of Ops, joins me on the podcast to chat about building a team. Megan and her team work with fast growing businesses to connect them with the right people for their open positions. We discussed the importance of systems and processes, what should be in place before finding the right candidate, and how Megan's team goes about vetting candidates. For the show notes, visit https://daveyandkrista.com/btb-megan-kuethen-episode-109/

Episode 109: How to Build a Team

We talk a lot about strategy on the Brands that Book podcast, whether it be mailing lists or social media, or scaling and building a team. But one topic Krista and I noticed was missing is a practical conversation about pulling together the visuals of your website in a way that really elevates your aesthetic. So today, that's what we discuss: some of our favorite tools for all things visual on your website. Krista shares some of her favorite resources for finding the right fonts, creating a color palette, finding solid stock photos and videos, how to create product mockups for launches, and embedding or not embedding an Instagram feed on your website. And, we also have a brief conversation about some of the strengths of Showit and Elementor. For the show notes, visit https://daveyandkrista.com/btb-episode-108/

Episode 108: Our Favorite Tools for Website Visuals

Sarah Chancey of Chancey Charm joins me to chat about scaling her wedding planning business. Originally founded in Denver, she eventually moved her business to Atlanta and scaled to 13 cities across the United States. This episode is jam packed with practical information and even if you have no interest in scaling your business to other cities, you can use the tips that Sarah shares to level up your marketing efforts. We cover her process for moving to another city and some of her favorite tips around concepts like Search Engine Optimization. And I think you'll be able to tell that Sarah is one of those people who knows her stuff. If you're interested in learning more from Sarah, be sure to check out the Wedding Planner Academy which can be found on her website at chanceycharmweddings.com. For the show notes, visit https://daveyandkrista.com/btb-sarah-chancey-episode-107/

Episode 107: How to Scale to Multiple Locations

Disclaimer: We are NOT providing the professional services of a coach, nutritionist, doctor, or any other kind of licensed or certified professional. While we discuss things like exercise and sleep in this episode, we are sharing from our experience for informational purposes only, and not for the purposes of medical or fitness advice. Here it is, finally! The first episode recorded in our new digs. As many of you know, we just moved from Maryland to Virginia into a house that we've been waiting to build for about 2 years now. And even though we're in the midst of huge transition, Krista and I, today are chatting about daily routines, what we think are the five rules of a good routine, and what our daily routine looks like. This is a topic we really enjoy chatting about, so if you have questions, be sure to send us a note and will try to cover those questions in a future episode. For the show notes, visit https://daveyandkrista.com/btb-episode-106/

Episode 106: The 5 Rules of a Solid Daily Routine

Today's guest is educator and fellow podcaster, Laylee Emadi, and we're talking about just that: education. We chat all about what it means to be an educator, discerning whether that's a business to start, and how to get started if you want to build an education business. Laylee is also the host of the “So Here's the Thing” Podcast so I take some time to ask her about podcasting. For the show notes, go to https://daveyandkrista.com/btb-laylee-emadi-episode-105/

Episode 105: How to Become an Educator

Abby Grace returns to the Brands that Book podcast to discuss creating a brand identity. And just like her first Brands that Book interview, this episode is full of insightful and practical advice. We discussed at length 6 aspects that Abby believes creates a robust brand identity, how new businesses or businesses that have never gone through a brand experience can start crafting a brand identity, and the approach businesses should take with their visuals before or as they're going through that discovery process. If you don't know Abby, she's an international brand and wedding photographer based just out of Washington DC. I would encourage you to go back and listen to the previous Brands that Book episode she was on. She was on as a guest episode 30 where she shared about “The Gentle No.” Again, full of great practical advice so consider going back and listening to that one after you listen to this episode. For the show notes, go to https://daveyandkrista.com/btb-abby-grace-episode-104/

Episode 104: Unearthing Your Brand Identity

Anna Wright of Anna Kay Photography joins me on the podcast today to discuss growing from the no’s: how to learn from feedback and criticism. And as a background as an officer in the Air Force and a nurse, she knows a thing or two about dealing with stressful situations and accepting feedback. As I've suggested in past episodes, I think the topic of feedback and criticism is important. There's so many situations in business, especially early on, where accepting feedback or criticism from the wrong people can really negatively alter the course of a business. And on the other hand, not learning to deal with criticism and accept feedback can prevent one from growing. We cover many of these talking points and more in this episode! For the show notes, go to https://daveyandkrista.com/btb-anna-wright-episode-102/

Episode 102: How to Handle Feedback and Criticism

A show for creative service-based business owners who want to learn how to build their brands and find more clients.

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Episode 103: Crafting a PR Strategy

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