Episode 124 / Alliance Healthcare / Atilla Cansun / Chief Marketing Officer /

Episode 124 / Alliance Healthcare / Atilla Cansun / Chief Ma...

Shiny New Object

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Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads.    Atilla Cansun is the CMO of Alliance Healthcare and his Shiny New Object is digital empathy - re-explorin...
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Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads.    Atilla Cansun is the CMO of Alliance Healthcare and his Shiny New Object is digital empathy - re-explorin...
Read More