Business
If lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Moreover, working remotely means that teams can literally work around the clock, as collaborators in a different time zone pick up where you leave off at the end of the day. This is why Mark Brown, Marketing Director for Northern Europe at General Mills, has picked boundary-less collaboration as his Shiny New Object in the latest podcast episode. Mark thinks we’ll inevitably bounce back to some form of office life, but that virtual engagement with teams from all levels and from all over the globe has accelerated the production of great marketing work and will be here to stay.