Business
With 20 years’ sales experience, Catherine Schalk is a certified coach, speaker and trainer for The John Maxwell Company. She also runs her own sales enablement business - Inkwazi Communications - and has been involved in over 3,000 sales enablement initiatives across the globe. In 2015, Catherine was named the Top Female Executive for Excellence in Professional Training and Coaching. In this episode, Paul Owen asks Catherine about the lessons learnt early in her sales career in South Africa (including the warning about 3 strikes and you're out!) and how those lessons enabled to build her own successful company working with sales professionals across the world. *Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career. For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*