Miscellaneous
This week on After the Buzzer, host Bob Wallace is joined by Kurt Hunzeker, former Team President of the St. Louis BattleHawks. Kurt, who has spent 20 years in the sports industry, walks Bob through the experience of building the XFL brand in St. Louis, a city that experienced the loss of two football teams previously, and discusses the community engagement strategy the team used to build what Kurt describes as a “365 day brand.”