Episode 14: Blockchain basics for brands

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Baker McKenzie's "Off the Shelf"

Business


In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Sue McLean, partner in Baker McKenzie's IP, technology and data group. They discuss blockchain basics for CG&R businesses who may be considering blockchain, whether it be to advance sustainability objectives, tackle counterfeiting issues or address other business challenges.