Business
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as bad – or as good – as it first seems; The changing role of the CMO; Why some brands are moving away from the CMO role altogether; The golden era of marketing; Content marketing; Sholto's hiring methodology; The Role of that automation and technology play; A look into the future: Marketing in five years time; Hays in five years time; Sholto in five years time. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.