Business
Show Description: Doug Bertram is the Founder & CEO of Structural Elements (@structuralelements), an orthopedic wellness clinic that delivers meaningful care through a proprietary treatment and contemporary business model approach. Before founding the company in 2006, Doug worked as a massage therapist focused on treating athletic injuries. Show Highlights: 4:15-15:15: Doug provides his background, what motivated him to go to massage school, and the difference between dry needling and acupuncture. 15:15-28:15: Doug discusses how Structural Elements was formed, why preventative maintenance drives his business, and why he operates a cash practice. 28:15-47:15: Doug talks about the biggest obstacles he has faced while running his business, what makes his clinic different, and how he maximizes his time as a CEO of a franchise company. 47:15-59:00: Doug discusses his creative marketing strategy, how he partners with influencers, and how he leverages technology to improve his company's market positioning. 59:00-1:21:45: Doug recaps the most important thing he has learned through COVID for his business, how he approaches continued education, and how his company approaches nutrition. 1:21:45: Doug shares his final thoughts and how he wants to be remembered.