Episode 2: The New Coke Fiasco

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This Might Work podcast

Business


The greatest business epic fail just might be the NEW COKE product drop in 1985. An epic fail that would replace the most iconic product in the world, Coca Cola, with a very different taste. A truly amazing story that has lots of crazy moments. How did this happen, did It actually turn out well for the company in the end...and why did Coke think people would trust Bill Cosby to sell a drink to them. Join Peter Dunn and Scott Long, as they break down this story in their equal Parts, historical and hysterical way.