Education
In this episode, Tim sits down with Will Gay, Director of Communications and Marketing at Riverside Presbyterian Day School in Jacksonville, Florida. Their discussion includes Riverside's wholistic approach to education, choosing a mobile-first website design philosophy, and how Riverside increased their applications and improved their admission funnel through improved search engine optimization and pay-per-click (PPC) advertising. Listen to this podcast and learn more about this approach in this blog. More about Will Gay: Will has been the Director of Communications and Marketing at Riverside Presbyterian Day School since 2013. He previously worked in television news as a Technical Director, Chief Video Editor, and Newscast Director. Will made the switch from television news to school marketing in 2011. In total, Will has seventeen years of professional experience developing creative and effective communication, marketing and public relations solutions that utilize design, video, photography, and emerging web-based technologies.