Episode 3 - Ad Copy Writing 101, Part 2

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On the Mic with Ad Results Media

Business


In Part 2 of our Copy Writing 101 Series, we continue our journey into copy writing and the development of audio advertising as we dive into messaging and the three dimensions of verbal communication: voice, tone, and content. Key topics for this episode include: Starting with the Why, Content: The Matter and The Raw Material, Tone: The How and The Situational Approach to Delivering a Message, Voice: The Why and The Core of Your Brand, and how this applies to audio advertising.  For more information on Ad Results Media, please visit us at adresultsmedia.com.