Business
Transform Your Life, Business and Health Podcast: Episode 3 – How to make your business stand out In this episode I cover why I felt the need to make my business stand out and to put a bow tie on a llama. To survive in a competitive environment you have got to be different. You’ve got to find a way that just makes your business stand out from the crowd. Be a Flamingo in a flock of pigeons - stand out, be different and be unique. You’ve got to almost use a combination of all your resources, all the things that you have, your knowledge, your personality, your life, your experiences. All these things need to be pulled together and processed through your personality and bought together in your own unique way to create something that's different from everyone else's that's out there. This is known as your unique selling point or USP. In this episodeI cover 10 ways to make your business stand out: (1) Story telling (2) The importance of market research (3) Finding something that’s unique about you (4) Putting your branding about the thing that is unique (5) Offering a service which your customers love (6) Sometimes what you set out to be isn’t what you become (7) Seek to address your customer’s pain points (8) Niche your focus if possible (9) Seek to put in place a memorable culture (10) You’ve got to love and enjoy what you do. So have a listen – remember you only get one life and just don't waste it working in or on a business that you hate. You've got to really look to see how can I use these principles to adapt and transform the business that you have into something that you love? This is all about being yourself, being authentic, seek to stand out and be different. This is how your business will stand out from others.