Business
Jerry Amernic has been enthralled by the Babe for over 25 years, starting with researchfor his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER...Episode 4 of Jerry Amernic’s podcast series cuts to the chase and focuses on what business people and marketers today can learn from BABE RUTH MASTER MARKETER. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. Indeed, the Babe has even been used for a cryptocurrency campaign! The people who are active in the business side of Babe Ruth – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence.Jerry Amernichttp://www.jerryamernic.com/Tom Stevenshttps://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/Julia Ruth Stevenshttps://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.htmlMicheal Gibbonshttps://baberuthmuseum.org/Joe Orlandohttps://www.psacard.com/Pete Enfieldhttp://www.luminarygroup.com/Bill Jenkinson, baseball historianhttps://billjenkinsonbaseball.webs.com/Join us on Facebook https://www.facebook.com/BabeMarketer/Find us on Twitter https://twitter.com/BabeMarketerEmail us at baberuthmm@gmail.com