Arts
Marketing is tough work and perhaps one of the big reasons many indie authors never really take off in sales or in growing their audience. On this week’s episode, I discuss how this aspect of building a sustainable author platform is one of the hardest things to do (I’m still grappling with this one!). Nevertheless, all authors should dispel the image of the starving writer who refuses to become a marketer lest she sell herself to “the man.” There is a balance between the artist/writer and the businessman that can be reached–in other words, creating artistic content with value for readers and turning a profit in the process. In the podcast, I mention an excellent discussion on The Creative Penn Podcast between Joanna Penn and Jim Kukral on this very subject. Seriously, go listen to it and learn the differen