Business
There are many ways to build a law practice. Legal marketing is not a one size fits all. Lawyers have different personalities and interests. Different practice areas lend themselves to different marketing techniques. Beyond this, there can be some gender differences in the way men and women approach marketing. In this episode, I speak with Lana Manganiello who has put a lot of thought into this subject. Lana is a business development coach with Equinox Strategy Partners. We met through our business networking group ProVisors and I’ve been learning a lot from her. Lana works with attorneys and firms to create bespoke and measurable business development strategies and actionable plans. She truly believes business development is the key to career fulfillment in the legal profession. Recently, Lana and I were on a call with several other ProVisors members who coach attorneys. As the only woman on the call, she brought a perspective that I thought would be great to bring to Counsel to Counsel. Lana and I talk about how she helps attorneys achieve success with her three-part plan. We then dive into the question of legal marketing and gender. Additional Resources Check out other episodes of the C2C podcast and read articles and blog posts. Visit the Resources section on my website