Episode 7 - Podcast Measurement and Attribution

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On the Mic with Ad Results Media

Business


In episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of tracking, such as vanity URLs and surveys. Hear the leaders in the industry talk about this game-changing technology.