Business
This episode of Gordon is part-2 of a 2-part interview with Denise Williamson, CEO and Co-founder of Williamson PR, and 180 - the Store. Gordon is the podcast of Gordon Magazine, an online publication that believes in the inherent value of face-to-face communication which, when done right, provides insights, enrichment, and joy, which you just can't get from a screen. Gordon magazine highlights this value by covering best practices and opportunities in the brick-and-mortar retail space. Learn more at www.gordonmag.com. On this episode, part two of a two-part interview, Denise discusses best practices for retailers, how big retailers like Barnes and Noble need to change their mindsets to succeed, and how she is getting consumers to move beyond price and really care about what she is selling at 180 - The Store. If you missed part one of this two-part interview, you'll definitely want to listen to that one first. Denise talks about how stories - the bread and butter of the public relations business -- are key part of her retail business. She uses those stories to build connections between buyers and her designers, making her store a destination with customers... around her neighborhood and around the world.