Episode 8: Suki Fuller

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Human Interest

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Today on Human Interest, I’m talking with Suki Fuller, who just joined the Humans a few months ago. Suki’s located in London, although she largely grew up in the US, and has worked there, in China, and a few other places as well. And her expertise is in something called competitive intelligence — not intelligence as in smarts, but more in the information gathering, secret finding sense. She was actually trained in a university program that prepared students for both government intelligence and the corporate world, and she’s used her information gathering skills for a wide range of industries, including advertising, automotive, pharmaceuticals, and currently she’s active in the VC and startup scene in London, helping investors figure out which founders are worth backing.So we talk quite a lot about the process of finding information and the need for due diligence, as well as the role of trust in decision-making, and how branding plays into that. We talk about mentoring—which is something she does a lot of—and why it’s worth doing even when you’re short on time. We also discuss imposter syndrome, why it’s so pervasive, and about the tension between owning your own capabilities and being realistic about the expertise around you.