Business
As a strategic market researcher and consumer insights practitioner, Britta Schell knows exactly how to develop a target persona for your brand. In today’s episode she shares just that - plus how to survey your audience, assess your data, and use it to drive sales & growth. Join in on today’s episode to learn why thinking that “everyone” is your target audience will do more harm than good for your sales, and what to do instead. For the full show notes and Britta’s contact information, click here. Once you listen, come continue the conversation in our Food Biz Wiz™ Facebook group, linked here! This episode was supported by Canva, my favorite design tool for creating images, graphics, and printed collateral that resonates with your exact target audience. If you’re looking for easy-to-use online software, you’ll want to check Canva out.