Business
Face masks are the public's primary defense against transmission of COVID-19. Between shortages, lockdowns, and closed physical businesses, ecommerce has now become the key method for the public to acquire masks. From DIY sellers on Etsy, to big apparel brands using logo masks as ecommerce upsells, online sellers have identified holes in the marketplace, listened to customer demand, and navigated messaging challenges to connect people with life-saving products. On this episode of the Dragonproof Podcast, Rick Wilson explores how our industry has adapted to the new COVID reality, in a fast-moving story about what drives innovation in the world of 2020.