Business
Grant Perry got to catch up with Marcus Ho from Stansberry Churchouse and Hung Ngo of 123personality.com to discuss how they were able to build a list to 1.5 million people over 1 ½ years by using quizzes. With incredible growth and over 20% open rates, they’ve definitely found a way to getting solid engagement from their customers.
As marketers, we are constantly trying to get the right balance between acquisition and lifetime value. Unfortunately, there’s no “magic formula,” or hack to get there because every business is different. If you want to learn more on the right tactics to mix up your strategy and how to test ensure there’s opportunity for scale on your product, you can’t miss this episode.