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In this episode, we take a look at how to get more time for your money. So time, what a crazy concept right? Have you guys ever listened to Myron golden? If not, you should look him up. He's got a great, great segment on this right, which is, what's the relationship of time and money? Right? We've all heard the statement. Time is money, but my run really throw some rocks at that right? And then he convinces Yeah, you know what? It's actually time is more valuable than money. And that's how I feel about it as well, it is more valuable than money. So what is the value of it? What's the value of your time? If you looked at 2500 hours working hours per year, and let's say you made $12,316 per year, then your time is worth $4.93 an hour? like wow, how'd you come up with that? At one point that was the poverty line in the United States? So $4.93 an hour is what your time is worth. So that today that's actually worth or excuse me, that's actually below the poverty line. So the question is, what is your time worth? I have a brother speaking very personally, here I have a brother who has ALS. And it's been disabling him over the last few years for him. And for me, time is the most precious commodity that we have. And it's even become more more more pronounced since this has come about. So when life hands you a situation like that it innately changes the value of time as it has for us, for him especially. But for all of us involved. Now, you know, a second is still a second, right and a minute, still a minute. From that perspective, nothing's changed, right? Time still clicks on from that perspective continuously. But what has changed is the value the intrinsic value that that we associate with that second, or with that minute. Now associated with this is the perception of how fast time goes by all right. And we've all heard of studies like this, there was there was a study of the fluidity of time. And scientists were looking at how to figure out our emotions, affecting our perception of time value, and how fast time goes. And, and, you know, we've all experienced this, right? When we're doing something that we think is fun, or we think it's a high value activity to us. Time tends to go more quickly. That's our perception anyway, right? And then when we're bored, then the you know, the perception is that time seems to drag. And we've all experienced that phenomenon. But the scientists were looking to sort of prove that. So they did some experiments. And in one experiment, the researchers took some train participants, and they took him to tell the difference between pictures and pictures that were shown for a short period of time or a long period of time. And the participants then viewed the pictures, some that were neutral, right? Or some that were positive, or some that were maybe not as exciting, right, so they had these different ranges like somewhere flowers, somewhere delicious desserts, right somewhere, geometric shapes, I guess if you're a mathematician, though, that might be pretty exciting. So for each picture, though, they had to indicate whether the picture had been displayed for short or a long period of time. And just as the researchers had thought that participants perceive the enticing pictures of the desserts, as having been displayed for a shorter amount of time, regardless of the actual duration. Then compared to other geometric shapes that were shown or even some pleasing pictures of flowers. So in general, the peoples that ate the dessert pictures weren't shown As long as some of the others fascinating, right, they also found that that the perceived amount of time for the enticing pictures was also related to when the participants had eaten that day. So they found out that someone had eaten recently, then then those people actually felt like these desert pictures were displayed for a longer period of time. So some of it gets quite situational, right? In terms of what what have we already been satisfied, right. So if I'm being given some information in a business, and if I've not had some either validation or other positive things taking place, then sometimes I respond to that situation differently than if I have had those other sort of mental those, you know, mental validations. Right. And we do that as humans with food and food pictures, right? As well as with other things. I also want to switch and, and say one more thing about this. Turns out that the scientists looked at fear, right. And of course, we've all experienced fear to one degree or another, and of all the human emotions, they felt like that was the most intensely examined one in the study that they should go after. And so what they found was this relationship between fear and and emotions, right, the emotion of fear and time perception. So what they did was they took a bunch of people and think Disney World, right? They took a bunch of people. And what they did was they, they strapped these devices on them, and then they sent them on to a 15 storey drop on an amusing amusement park. Right. I think one's called tower terror. I think that's it. I don't think that's 15 stars, though. But in any event, what they did was they asked the people, okay, now that you've gone through that, how long What was your time perception of going through that fearful event? And when they asked, almost all the individuals over estimated the duration of the fall, right, in other words, oh, we must have fallen for whatever was five seconds, when, in fact, maybe it was two seconds, whatever the difference was just about everybody overestimated that, and from that, they started to drive that, that when we have some threatening stimuli, that it causes some intense, you know, physiological reactions that that distort our internal sense of the passage of time. And this happens also in business as well, I, I found that these emotions applied in one case recently, where we had found some insights, right, that were, you know, we gathered, we shared with a professional team, it turns out that the insights did not cast a positive light on some of the previous business behaviors, right? mentally, I suppose it felt like they were dropping, you know, 15 floors down. And therefore they were struck with some fear elements, right. And in this case, they came back and they said, Well, you know, felt like too much time had been spent on these kinds of insights. And that that was not as productive. Interesting, right. And the team was sent back to get other insights. So one of the things about AI is that it will identify things that may not appear as positive, right? It might say stuff like, hey, if you continue to sell this particular product on a Tuesday, it's actually not as helpful for you, right, you're actually going to get, you know, less revenue, if you continue to do that. Right. So could quit wasting time, right on those kinds of things. Rather, if you do it on the second Friday of each month, etc, etc, then this is going to be a higher probability. And in fact, that's, that's what it's been in the past. So in other cases, I found that when business insights from AI are shared, that focused on building on the good things, then the team typically seemed to be more favorably acceptable of that, and they felt like then it was worth their time, right, fascinating. And so there's a certain amount of vulnerability that comes with this AI stuff, right? That if you're tend to be more vulnerable as a person, meaning you're willing to accept both sides of the story, then you tend to react to a better kind of like, hey, if you ate well, you know, before you did, that, that experiment that those scientists did, then maybe felt like the you know, the the actual dessert pictures weren't as enticing. And similar in a business sense. If you come into, you know, an AI analysis report right on the business, you kind of have to eat well mentally before you show up. Because once you do, then when you come in, you got to be Well, and to say, I can hear some things that maybe we should stop doing or maybe not do as much. And definitely, let's keep leaning into the good things for sure. Interesting correlation, right? In the end, though, we all know time is more valuable than money. In fact, Myron golden I love the way how he points it out. He said, Hey, if I wrote a check for $100,000, who would like that? And then of course, everyone's raising their hands. Yeah, sure, I'd love that. They're like, okay, but what if what if I told you, you know, you're gonna die today, right? So Well, okay, that's not as valuable to you? Well, what if that $100,000 though, allowed you to get the one, the one qR that would take care of you, and it would heal you 100% of the time, suddenly, everyone would take it, and they would use it, you know, the certainly, you know, extend their life, our perception of time and its value seems to have a connection with emotions that are based on our immediate interests and and also in the avoidance of fear. And I think what I found over the years is applying AI in our business requires some vulnerability to receive the insights, which can build on the good things we're doing, but as well as to give us some insights on the negative things that we should stop. So to learn more about how to grow your business with AI, join me on a webinar on Thursday. It's 1:00pm ET, and 10:00am PT. Go to ClickAI.com/BreakTheTrap Thanks for joining. And until next time, give more time for your money using AI. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. 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