Business
We are excited to be back with a true scholar of innovation, Zoe Dowling, Ph.D. Zoe recently co-authored the research study, Have Your Story Straight? – Why Brand Dilution Hurts in the Experience Economy, with our President, Chris Wallace. The study asked marketing, product and customer experience executives if their customers were hearing the same brand story at every touch point. The results were eye opening! Zoe will share the findings as well as insights on what the impact means for companies. Zoe is an eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and countries. Zoe has specialized in the online world since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. She actively combines traditional and out-of-the-box research approaches to adapt effective methodologies to a changing world. Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to consumer insights, new technologies, and storytelling. To learn more about FocusVision, visit www.focusvision.com. To learn more about InnerView or to obtain a transcript, please go to innerviewgroup.com. Make sure you subscribe to get the latest episodes.