Business
On today’s episode, I am bringing on one of my students from The Lashpreneur Society to share her journey from maternity leave to fully booked in two months. When Ashley shared her win inside of our Facebook community - I knew her journey - would be relatable and valuable to both the working mom listeners and to any women listening who wants to become a mom someday but fears what would happen to her business and her livelihood if she did. Ashley does not hold back in sharing the fears she had going into having a baby, the naiveness in how long she thought she would be away from work because lets’ face it - nobody plans to get postpartum depression - but you can’t run from it if it strikes and how she now is experiencing the most success as a mom of two under 3 including recently making $576 from ONE CLIENT… yes… ONE CLIENT. And she shares just how she did that in this episode! This is a good one guys - let’s get to my interview with Ashley Higgins of LashLove New Hampshire Episode Highlights: [9:03] Offering an incentive to her regulars in exchange for their "loyalty" while she's on maternity leave [11:08] We don't own our clients [13:11] The upside of coming back from a maternity leave in terms of scheduling and targeting clients [15:48] Building your business around the lifestyle and schedule you want to have [17:15] Ashley's advice on targeting and marketing your service based on your desired schedule [19:15] How Ashley charged $576 just from one client [24:31] Understanding marketing - maternity leave or not - is a skill your business will benefit from in the long run [26:05] How The Lashpreneur Society has helped Ashley in organizing and marketing her lash business Happy business building! Have a good one!