Business
This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly. Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs. We discuss a variety of key topics, including: What Kelly's product marketing team looks like at Google, in terms of numbers and roles. Important things to consider when creating a go-to-market strategy. How to develop an existing GTM strategy. Challenges Kelly has faced when devising strategies - and how she overcame them. The process of taking products and features to market at Google, and how this compares with Microsoft.