Business
On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives. Today, you'll learn: What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want" How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy The ways Good Man Brand leans in to "good" in multiple definitions How the brand directly fosters community to build out strategy, and how they amplify it As always, advice on how build a better, more authentic brand Check out Why Not You: https://whynotyoufdn.org/. Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate! Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)