Graeme Dinwoodie on Non-Traditional Trademarks

Graeme Dinwoodie on Non-Traditional Trademarks

Engelberg Center Innovation Policy Colloquium

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Professor Graeme Dinwoodie of the Chicago-Kent College of Law discusses non-traditional trademarks.  While trademarks are usually words or logos, there is an entire universe of other things that can end up being used at trademarks.  We discuss the reasons that it makes sense to allow non-traditional marks, as well as problems that non-traditional marks can create – especially for competition.
Professor Graeme Dinwoodie of the Chicago-Kent College of Law discusses non-traditional trademarks.  While trademarks are usually words or logos, there is an entire universe of other things that can end up being used at trademarks.  We discuss the reasons that it makes sense to allow non-traditional marks, as well as problems that non-traditional marks can create – especially for competition.