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Head of Digital Growth CJ Polo goes into detail as to why you really need to lock-down your patient personas before you launch any digital marketing campaigns.Visit www.digitalbeanstak.co.uk/blog to read healthcare marketing tips and techniques that will help you to grow your medical companyFollow us on Twitter: www.twitter.com/digitalbeanstalkFollow us on Instagram: www.instagram.com/digitalbeanstalkFollow us on Facebook: www.facebook.com/digitalbeanstalkFollow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk