Business
Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, 'consistency' came up as the 'keyword' of the whole episode when talking about digital marketing. This means that it's important to deliver a regular, concise and consistent message across all of your marketing platforms. So for example, try and post on social media at least once a day and ensure you do this on all the platforms where you have a presence. There are a number of sites (such as HootSuite) that can help you with this, in that they will allow you to schedule posts/updates to be published at a later date. This will in the long term save you time and effort. In this latest podcast, we covered a number of topics, ranging from why Herd Marketing was first formed right through to Ryan Reynolds and his association with Aviation Gin (see video below). We then took a closer look at digital marketing strategy and how we look to approach working with new clients when they come on board with us. https://youtu.be/NjDCH6SiMgo This short video is a great example of marketing done well and is something we talk about in our podcast. We also took a closer look at how we look to approach to digital marketing and how we aim to 'integrate' with the businesses that we work with. To get the best results it is always a team effort and ideally, when we work together, we simply become an extension of your business. We have found over the years that this close working, integrated approach allows for quick, honest and transparent communication between everyone involved and this, ultimately gives you the results you want. If you have enjoyed this article and podcast or have any suggestions for topics that you would like us to cover in future episodes, then please do share your thoughts and comments in the box below. Herd Marketing - Gather Your Audience.