Business
Hospitality entrepreneur and all round nice guy Robbie Lecchino from the hugely successful King of the Castle Cafe talks to us this week. Robbie was kind enough to share with us his journey so far, where it all began, the ups and downs of re-inventing his business and brand, and how he leverages social-media and his brand to feed into his success.Robbie gives us an up and close look at how he manages to keep his business exciting for his audience and customers and how social-media has played a huge part. He takes us inside the first 6 years of his business and talks about the overwhelming success he encountered early on when his cafe was just a small hole in the wall to now dominating Pakington Street as a huge cafe precinct (and with other locations in tow).He gives us his personal take on how to use social-media for his business and how it all sits with him. He is super conscious that people eat with their eyes and so it is interesting to hear how he is reinventing his menu and keeping his customers intrigued.His biggest achievement to date was winning the Geelong Business Excellence Awards and Golden Plates and receiving kudos from his peers for inspiring them on their journey also.To find out more about Robbie check him out here: http://www.kingofthecastlecafe.com.au/