Hoteliers using last click attribution to track ROI of social media marketing.

Hoteliers using last click attribution to track ROI of socia...

Hospitality Social Media Marketing News

Share Podcast:
In this special edition podcast I discuss why hoteliers should not be measuring social media ROI via last click attribution as reported by Google analytics. This is a flawed approach and an approach that short changes your social media marketing efforts....
Read More
In this special edition podcast I discuss why hoteliers should not be measuring social media ROI via last click attribution as reported by Google analytics. This is a flawed approach and an approach that short changes your social media marketing efforts....
Read More