Business
Alex Theuma is the founder of SaaStock, Europe’s largest SaaS event conferences. They help SaaS companies get traction, grow, and scale through their global conferences, local meetups, community, and content. SaaStock started as small informal meetups back in 2016 and it has since grown to be one of the largest events in Saas among thought leaders, Venture Capitalists, successful SaaS owners, and entrepreneurs. In this episode… Launching your company is an exhilarating feeling, but seeing it grow and expand to a point where it becomes capable of helping other people in establishing their own mark in a competitive industry can feel quite unbelievable. Alex Theuma of SaaStock experienced just that in the process of building his company. He lost $60,000 in a conference he hosted and he persisted in hosting another one which helped turn things around for himself and his company, making it gain a ton of investors and earning $4 million in revenue. In this week’s episode of The Big Break Software, Geordie Wardman talks to Alex about the early days of his company, trends and competition in the SaaS industry, the importance of building a strong sense of community in the industry, and which niche he thinks should be the main focus of those who are wondering what SaaS product will take off next. Stay tuned.