How AT&T Gained $47M By Mixing Blogging with Social Sales

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B2B Marketing Insider's Radio Show

Business


It’s true. Our B2B Marketing Insider’s Radio Show guest expert (Sander Biehn) helped his company (AT&T) gain $47 million in new business through a blog-centered social sales strategy. Sander, who held various positions at AT&T including Global Account Manager, Integrated Solution Specialist, Premier Client Director (Sales Manager), and blogger for AT&T’s Networking Exchange will show you how his social sales strategy worked and why. Listen to this "social selling" interview - then get our guest expert resources at: http://www,b2bmarketingradioshow.com/resources