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Original research is one of the best ways to attract backlinks and traffic, so it should be a part of every content marketer’s tool kit… …but there’s a catch. Conducting original research is difficult to execute, from discovering where the gap in information exists to composing and delivering survey questions, there are a … How Content Teams Can Conduct Original Research with Michele Linn Read More » The post How Content Teams Can Conduct Original Research with Michele Linn appeared first on Ignite My Site.