How do I take my yearbook from picture book to journalistic masterpiece?

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Four years ago, the yearbook program at Williamsville North High School in Williamsville, New York, was fine. They weren’t creating award-winning or journalistic yearbooks, but their yearbook club was creating image-based books that the community liked well enough. However, that wasn’t good enough for adviser Erin DeVantier. Once her eyes were opened to the possibilities journalistic yearbooks offer, she brought on English teacher Kate Curcio to kick their yearbook program into high gear. It worked. Their second-ever journalistic yearbook is a CSPA Crown finalist. Erin, Kate, and this year’s EIC Serena Leatherbarrow shared their experience turning their yearbook around with Ask Mike host Mike Taylor, CJE.