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You’re probably a knowledgeable, effective and trustworthy financial advisor. You know you’ll take good care of your clients’ capital.  But even with all your skills, you can’t afford to be boring. If talking to you feels like a chore, no client will want to stay with you and prospects will start checking their email on calls with you.  If you want clients to come to you, stay with you and refer you, you’ve got to become at least somewhat fun, friendly and entertaining.  The good news: You don’t have to become a stand-up comedian or start wearing funny outfits. In this episode, you’ll find out how to stop being boring and become the financial advisor clients love interacting with.  Listen now and have more fun in business! Show highlights include:  How to do better marketing by giving way less “value” than anyone else. (8:07) Why you should educate your prospects, but keep most of the information from them. (11:55) Is “giving value” undermining your business? How well-meaning help cannibalizes your own business without making a penny. (13:58) Be less boring: The easy way to become entertaining without creating more content. (16:30) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.  Go to TheAdvisorCoach.com/webinar to register today.  Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/financial-advisor-sales-training.html