How Gwen Jimmere launched a 7-figure business with just $32

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Women In Progress

Business


Gwen Jimmere is a gifted visionary on an unrelenting mission to challenge the narrative that “the struggle is real” when it comes to natural hair. As CEO of Naturalicious, she leads a 7-figure empire that creates high-performing, time-saving haircare products that have collectively saved over 70,000 women more than 1.2 million minutes on washday. She’s cemented her place in history as the first African-American woman to hold a patent for natural haircare products, which can be found around the world in over 1200 retail stores, including ULTA, Whole Foods, and Sally Beauty. Named, “the world’s leading authority on textured hair care”, she was named one of the 100 Most Influential African Americans in the U.S. along with the likes of Beyonce, Serena Williams, and LeBron James; as well as a Top 10 Business Woman in the U.S., a Crain’s 40 Under 40.