This week's review has brought a lot of comments about the price and "hype" of scotch or whiskey in general.  For this week's topic, we'll discuss the power of marketing and how it can contribute to your overall price.

Scotch 4 Dummies

How much of your price is marketing?

Each week, we'll discuss what's going on in the scotch industry, discuss our latest review, a visit from Dr. Scotch, and share a few drams. Visit www.scotch4dummies.com You must be of legal drinking age in your country to listen to this channel. Do not share this content with minors- share it with your friends of age.

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Scotch 4 Dummies