Business
What are NFTs – Non-Fungible Tokens – and how can creators, creatives and artists start to sell NFTs of their work?Earlier this year Joe Horner, the award-winning Sheffield-based photographer, hit rock bottom in his business because of the impact of Covid. But a lack of bookings gave Joe the time to investigate the burgeoning world of NFTs. It has changed his life.NFTs boomed in 2021: Christies sold an NFT of an artwork for over $60m earlier this year, but what are they? And how can artists and creatives make and sell NFTs of their work – and even enjoy future royalties when they are sold again?Joe gives a huge amount of practical detail in this interview about what he's learned about minting and selling his work, how to value it, finding an audience, and the effect on the rest of his day-to-day career as a photographer and acclaimed artist.It wasn't a get-rich quick scheme, and Joe's clearly committed to his work and his art, but it has been transformative: "It's been life-changing...it's quite insane...what I made in a year last year I made in a week."He covers cryptowallets, platforms to trade NFTs, the best time of day to share new work for sale, the importance of a dedicated Twitter account and much more. If you're an artist or creator investigating NFTs, Joe's interview (which of course is NOT investment advice) is gold.Timings:0:00 Introduction and what are NFTs?2:20 Joe Horner interview – find Joe's Instagram here, LinkedIn page here and Flowerblocks Twitter account here39:20 Forthcoming events: The Business & IP Centre Sheffield's Start-up Day 2021 and Sheffield Forum's first Sheffield Forum: Live43:10 This week's Budget and Spending Review45:33 Sheffield named Greenest City in UK, wrapping upEnjoyed the show and this interview? Please leave a review or rating on your podcast platform of choice so more people can discover it – thanks!