Business
The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.In this episode, we talk about01:36 - Launching PiggyVest with inspiration from a viral tweet03:40 - Making investment opportunities accessible to Nigerian youths09:43 - Learning how to make money while providing value15:00 - Helping define what financial health looks like for Nigerian youths people18:13 - Nigerians' saving habits by income category22:36 - How PiggyVest built trust amongst users24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno27:02 - The typical PiggyVest user28:02 - How PiggyVest does marketing31:31 - The hardest thing about running a business like PiggyVest in Nigeria33:22 - Learning some tough lessons36:05 - Rebranding - why PiggyVest changed their name41:24 - Overhauling the PiggyVest mobile app43:05 - How the team measures success44:41 - PiggyVest in 2020Follow UsThe Decode Fintech Newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.Subscribe to the Decode Fintech NewsletterFollow Decode Fintech on TwitterDecode Fintech is brought to you by PaystackPaystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.